House of Urban Sports (HUS) - Logo & Identity Design
House of Urban Sports (HUS) is a single location dedicated to the contemporary urban athlete. As the designer of HUS's logo and identity, I created a brand that reflects:
• A versatile skatepark catering to athletes at every level.
• A multifunctional space that’s accessible to all.
The logo design incorporates a stylised house symbol, representing 'House', with a dynamic, flowing line that suggests movement and energy, resonating with the essence of urban sports. The vibrant orange color choice embodies enthusiasm and vitality, perfectly aligning with the energetic environment of HUS.
Whether you're a beginner or a pro, engaging in sports or simply enjoying the spectacle, everyone feels at home in our House of Urban Sports.